American Marketing Association-IE Lunch
|American Marketing Association-IE Lunch|
|4/18/2013 11:30 AM|
|4/18/2013 1:00 PM|
Type of Event
|Conferences Workshops and Seminars|
|Cynthia Beaver, www.ama-ie.com, firstname.lastname@example.org|
Leverging New Technologies and Killer Content to Succeed in Marketing.
Featuring Keynote Speaker: Jon Burgess
The February 2013 edition of the American Marketing Association's "Marketing News" showed a study that more than half of marketers lacked the staff resource to handle new technology and trends.
Today, we are in the midst of the biggest and possibly last marketing land grab of "Information Based Marketing," where content is king. Today, as marketers create their content, we know if we succeed or fail, because data and analytics are now cost effective, and marketers have more tools than ever to improve their campaigns and bottom line. But, are marketers staffed and trained to take advantage of this before their competitors?