About Us

The City of Riverside’s Office of Economic Development is taking a proactive approach to better address the increased demands and challenges facing our local businesses by shifting resources and time in order to enhance outreach and ombudsman services.

We focus on high quality customer service; assisting every client first with a phone call or site visit to review the plans and challenges the company is facing, followed by a customized plan of action that includes bringing in key partners and program facilitators best suited to provide the business with the guidance and services they need.

Our Mission

Helping businesses create jobs for our community.

Our Values

We take an ENTREPRENEURIAL approach to our jobs.
We are DRIVEN to pursue excellence.
We seek COLLABORATION with community partners.
We are PASSIONATE about our mission and community.
We are OPTIMISTIC that our work makes a difference.
We embrace TEAMWORK to accomplish our mission.
We have FUN while getting the job done.
We are ACCOUNTABLE to our community.
We CELEBRATE success!

Contact Us:

The City of Riverside has one of the strongest economic development teams in the state of California and we are ready to help you locate a building or site, navigate through the permit process or obtain information on an area.  All contacts are confidential.  Let us assist you today!

Team Members:

Deanna Lorson
Assistant City Manager
(951) 826-5553
Larry Vaupel
Economic Development Manager
(951) 826-5403
Gregory Lee
Technology Ombudsman
(951) 826-5145
Sherry Shimshock
Business Liaison
(951) 826-2433
Faye Njaka
Business Intelligence
(951) 826-2395
Rebecca Unitt
Small Business Outreach
(951) 826-5231
Kaitlin Bilhartz
Marketing/Social Media
(951) 826-5608
Moises Lopez 
Senior Management Analyst
(951) 826-2419
Teresa Rosales
Seizing Our Destiny Coordinator
(951) 826-5367