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Hispanic Media Roundtable

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Hispanic Media Roundtable


Riverside Convention Center

Start Date/Time

7/16/2014 11:30 AM

End Date/Time

7/16/2014 1:00 PM

Type of Event

Business Events


Mark Cloud,


The Inland Empire’s Latino community now makes up over 50% of our local population. As communications and marketing professionals, it’s critical to understand the trends, technology, and media habits of this growing community so we can most effectively do our jobs.

Join us July 16th for the first joint sessions between the California Public Information Officials (CAPIO), the American Marketing Association-Inland Empire (AMA-IE), the American Advertising Federation Inland Empire (AAF-IE), and the Public Relations Society of America Inland Empire (PRSA-IE).

These four professional associations are working together to bring to their memberships the biggest Spanish language media companies in the nation including Univision and La Opinion to cover trends in TV, radio, and print in the Latino community.

Our panel of speakers includes:

Alejandra Santamaria, Univision TV
Jim Coronado, Univision Radio
Damian Mazzotta, La Opinion

Moderator: Lacey Kendall

Expect to Learn:

Spanish language trends in technology
How social media is affecting Spanish language TV, radio, and print consumption
Expected growth in advertising and outreach to this growing Latino community
Inside tips on effectively reaching%

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