Mayor's Office

Beautify Riverside

Beautify Riverside is a community beautification initiative within the office of Mayor Patricia Lock Dawson. It is modeled after the City Beautiful urban renewal movement of the late 19th century that sought to create more attractive urban centers. The ideals of City Beautiful came closer to home in the United States in the 1960s when Lady Bird Johnson made her main cause as First Lady to enhance cities across the country through beautification programming. The Mayor’s initiative seeks to improve the quality of life in Riverside by enhancing the appearance of main gathering points and neighborhoods.

Privately funded through donations and volunteer driven, Beautify Riverside projects across the city will focus on landscape improvements, litter removal, with an emphasis on public art, such as mural painting.

Each neighborhood within the City of Riverside has a unique story and feeling. It is the intention of Beautify Riverside to tap into that uniqueness with projects and public art that reflect the identity of those who call each neighborhood home. By welcoming public art and cleaner spaces to designated project areas, the Mayor’s Office will engage with residents, increase foot traffic and neighborhood interest, showcase the talents of local artists, and encourage community volunteerism. 

Beautify Riverside will be separated into quarters to ensure concerted time and attention is paid to neighborhoods in each of the city’s seven wards. A volunteer advisory group of Riversiders will work with the Office of the Mayor on project ideas and implementation.

Timeline 2022 - 2023

  • July - September

    Magnolia Center & Casa Blanca

  • October - December

    Downtown & Northside

  • January - March

    Arlanza & La Sierra

  • April - June

    Alessandro Heights & Arlington




Monetary and in-kind supply sponsorships for projects will ensure Beautify Riverside reaches its full potential. Every donation has a positive impact on this initiative. Here’s how your monetary support is put to use!

  • $10,000 full, large mural 
  • $5,000 half a mural 
  • $1,000 miniature mural on electrical box 
  • $500 three new trees 
  • $300 new plantings for green space
  • $150 paint supplies for mural painting 
  • $100 cleaning supplies for litter collection
  • $50 trash bags for one community clean up


Checks can be made payable to the Riverside Art Museum with Beautify Riverside in the memo line

3425 Mission Inn Avenue Riverside, CA 92501


How to Submit a Project Idea

Do you have a specific location in the city of Riverside where you would like to lead a Beautify Riverside project? Identify the location with a brief description of its current challenges and ideas for an improvement project—clean up, public art, or both.

How to Get Involved

Beyond the Mayor’s Office team, Beautify Riverside is solely volunteer driven—your help is greatly needed and valued. Projects are occurring at different locations and on various dates. Inquire about upcoming projects and how you can help by contacting Philip Falcone at [email protected].

Beautify Riverside Dates 2023


Beautify Riverside Community Cleanups


Main Street Mall Native Planting and Cleanup
with Rivers and Lands Conservancy

Outside Simple Simon’s Bakery & Bistro
3639 Main St, Riverside, CA 92501

March 18, 2023
1 - 3 p.m.

Ward 6 Community Cleanup
Collett Park at
10950 Collett Ave, Riverside, CA 92505

April 15, 2023
8 - 10:30 a.m.

Ward 7 Community Cleanup
Location TBD

May 21, 2023
8 - 10:30 a.m.

Ward 2 Community Cleanup
Lincoln Park at
4261 Park Ave, Riverside, CA 92507

June 10, 2023
8 - 10:30 a.m.

Ward 5 Community Cleanup
Bourns Youth Innovation Center
9595 Miller St, Riverside, CA 92503

June 24, 2023
8:30 - 10 a.m.