Shop Riverside, Riverside! The City of Riverside is a proud supporter of businesses large and small, which is why we all love it when you shop within city limits! The benefits of shopping within city limits not only builds a closer community but also a cleaner environment and a stronger economy. Spending your dollars here in Riverside provides a steady lifeline to keep businesses open. And when businesses thrive, they are generating taxes and funds which ultimately circulate back into our local economy. Employers and employees are not the only ones benefitting by your efforts to Shop Riverside; City parks, libraries, police and fire departments all receive a portion, as well. It’s a win-win for all!

• A Stronger Economy. Oftentimes, local businesses hire local workers. In addition to staff for the stores, they hire local architects and contractors for building and remodeling, local accountants and insurance brokers to help them run the business, and local ad agencies to promote it. All these factors together create a “multiplier effect,” meaning that each dollar spent in a local store brings more to the local economy.
• A Closer Community. Shopping within city limits can lend time for neighbors to connect; less time to travel and more time for connection.
• A Cleaner Environment. Having stores in your community means you have opportunities to leave your car parked and do your errands on foot or by bicycle. Fewer cars on the road means less traffic, less noise, and less pollution. If you made just one trip each week via alternative transportation instead of making a round trip by car, you would reduce your annual driving drastically.