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HAWARDEN INCIDENT UPDATE

Main Street Digital Marketing Program

Tuesday, January 31, 2023

Join this 5-part series to expand your knowledge with hands-on instruction to increase your digital marketing presence.

Five - 1.5-hour cohort workshops, must attend all sessions!

Session 1 - Tuesday, January 10th | 3-4:30 PM
During this session we will cover:

- Learn the critical components and standards for a great online presence
- Google Analytics and how to leverage insights to grow your business
- Case studies of businesses with a successful online presence

Session 2 - Tuesday, January 17th | 3-4:30 PM
During this session we will cover:

- Setting up and Optimizing Google Business and your website for lead generation
- Utilize great reputation strategies to have your customers drive a strong online reputation
- Analyze competitors online to maximize strengths and shore up weaknesses
- Optimize your website with the right keyword strategy

Session 3 - Tuesday, January 24th | 3-4:30 PM
During this session we will cover:

- Identify the strongest social media platforms for your business
- Customize and personalize social media automated messages to your potential customers
- Learn social media tips to increase discovery of your business

Session 4 - Tuesday, January 31th | 3-4:30 PM
During this session we will cover:

- Grow and leverage your business reputation
- Turn bad reviews into positive interactions for your business
- Review sites, the art of choosing the right ones for your business

Session 5 - Tuesday, February 7th | 3-4:30 PM
During this session we will cover:

- Tying it all together into a comprehensive market strategy
- Develop a buyer persona for VIP customers
- Create an overall content plan


Contact Information

IESBDC
(951) 781-2345