Riverside Adventure Center and Mixed-Use Town Center Development

The 126-acre project site is home to the former Riverside Golf Course, but has since remained vacant and undeveloped. The plan provides an opportunity to create an open space/recreational area and establish a mixed-use village development within the project site that creates a distinct sense of place and represents a destination for the Northside. The project site consists of three parcels – the northerly parcel is zoned for open space, parks, and trails and the two southerly parcels are zoned Northside Village Center. The ASR proposal has provided a conceptual design that aims to activate the property and meet the policies and objectives of the NSP while adding tremendous economic development opportunity to the City.

ASR Survey

Press ReleaseNorthside Specific Plan
Media Coverage (The Raincross Gazette) Media Coverage (ABC)
Submit Questions & Input



Adrenaline Sports Resorts (ASR) Project Overview +

The Adrenaline Sports Resorts Collaborative is led by Adrenaline Sports Resorts (ASR) in partnership with Overland Development Company. Together, they presented an ambitious project for the 126 acre site consistent with the Northside Specific Plan (NSP) vision, which is designed to accommodate a safe, healthy and balanced community that celebrates the history and culture of the greater Riverside Area. The project, representing a capital investment from the master developer of $200 million, is anticipated to create:

  • 722 housing units with 25% reserved as affordable housing in compliance with the Surplus Land Act and Notice of Availability;
  • Four-story, 150 room, 91,500 square foot Adventure Center Hotel and Conference Center;
  • 20,000 square foot athlete hostel;
  • Town Center with commercial and 360,000 square feet retail uses including a 45,000 square foot grocery store, restaurants and Main Street retail;
  • A sports adventure center that serves as a highly amenitized public park with programs that will drive job creation and bring benefits to the community. This will include biking, hiking, trails, climbing, kids play areas, open space and connection to Reid Park and open to the public.
  • The Riverside Adventure Center will be open to the public and will become a community gathering place rooted in healthy living, sharing the goals of the City’s Blue Zones pursuit;
  • Create 2,800 jobs; and
  • Yield an estimated cost savings of $3.9 million annually for the City.

This is a catalytic economic development project for the City of Riverside that is estimated to attract 500,000 visitors per annum as a preliminary figure.

Riverside Adventure Park FAQ +
How will the traffic impacts from the project be addressed?
What are the required street improvements for the project? +

Traffic studies are currently being conducted. The necessary street improvements will be determined accordingly.

Will the Riverside Adventure Park be free and open to the public?+

The Riverside Adventure Park will be free and open for the public to enjoy passively; however certain Adventure Park activities will be fee based.

There are regional drainage and flood challenges affecting the project site. What is the plan to address that?+

The Project area is part of a larger drainage system. The City began preparing a Master Drainage Plan in 2023, and will continue to work with new development such as the Project to ensure compatibility with regional efforts while addressing individual project needs.

What is the timeline for the grocery store?+

The grocery store is planned to be constructed in the first phase of the development.

Will the project still be successful if it doesn't get selected for the Olympics? How can the City and developer ensure that the project will not be abandoned and vacant in the future?+

The Riverside Adventure Park is focused on providing the community with a world class recreation venue that provides accessibility to new sports and experiences in one location. This will allow competitions and training year round while also providing families the opportunity to engage and actively recreate together enjoying the health and wellness benefits well beyond the games.

How will the project be funded? Will there be city public funds included?+

The Project will be funded by various sources, including private funding. The Project will not be financed by the City’s general fund and will consider participating in any financing districts or public bonding mechanisms that are preferred by the City in order to upgrade the Northside.

Will there be passive open space and walking trails with trees and landscaping?+

Yes. Passive open space and trails systems are integral elements of the park and community benefit.

There is a homeless issue around the project vicinity. What type of security will the project provide?+

The Riverside Adventure Center will activate this underused area in Riverside while providing much needed amenities. We will have an emergency preparedness plan/incident response plan and protocol and will work with community resources to help direct those experiencing homelessness to services available to them.

How will the project benefit the youth? Are there going to be youth programs and cross-country be incorporated within the Park?+

STEM based after school, summer camp, team building youth programs and field trips are important elements of the Riverside Adventure Park programming that will provide hands-on educational and recreational learning opportunities. The trail system, open space, and other design elements of the park will make it an ideal ready-made venue with contained areas to easily and safely hold 5Ks, Cross Country races, and a variety of marathons for fun and competition alike.

Will there be community benefits such as improvements to Reid Park?+

The Riverside Adventure Park will be designed to integrate with and enhance the Reid Park experience.

What is the water usage anticipated for the project?+

The Riverside Adventure Park will use less water than two holes of the Riverside Golf Course which previously occupied the site

About the Adrenaline Sports Resorts (ASR) Collaborative+

The Adrenaline Sports Resorts Collaborative is led by Adrenaline Sports Resorts (ASR) in partnership with Overland Development Company. ASR Collaborative is a partnership that consists of a robust roster of highly regarded firms led by Adrenaline Sports Resorts (ASR), an outdoor adventure sports resort developer and management company, together with Overland Development, a Riverside based developer. ASR is also currently in partnership discussions with leading commercial, hotel and market rate and affordable housing developers. The ASR Collaborative has assembled a team of experienced real estate professionals with the expertise to establish a vibrant, much needed, project focused on 21st Century lifestyle, recreation, destination-created revenue, employment opportunities, high quality housing, and a community serving destination food court, all while leveraging and enhancing local neighborhood and regional assets. The team has a combined 100 years of experience and extensive track records of successfully delivering a variety of public and private developments, including U. S. National Whitewater Center in Riversport, Oklahoma City, and Montgomery Whitewater in Alabama. The team has the expertise to create a transformative, vibrant and synergistic village focused on highquality recreational experience, attainable housing, affordable single-family for-sale housing, and a resort style hotel, all while leveraging and enhancing local neighborhood and regional assets to enrich this area within the City of Riverside.

Adrenaline Sports Resorts Collaborative will serve as Master Developer of the 126-acre project and is committed to pay fair market value for the property and requires no financial contributions from the City. A non-refundable, one-time $75,000 deposit will be required from the Developer team to offset city expenses on the implementation of the project.

The Adrenaline Sports Resorts (ASR) Plan +

ASR presented a very detailed plan with a programmatic site plan and clear vision of the proposal, including expected job creation, preliminary visitor count, and renderings of the concepts. Their team included members with Olympic competition experience and expertise and provided detailed overview of adventure park elements.

ASR has proven experience developing and operating outdoor adventure parks, with former Olympians and current international sports figures on the team to ensure top quality outdoor park is developed. They team with retail, housing, and hotel developers who are experienced in their development verticals as well.

ASR was found to have a large portfolio of interested investors including a letter of interest from an experienced developer for the Single-Family, Market-rate, Residential development. Financing consists of traditional commercial lending. ASR presented a revenue generating plan, necessary for long-term maintenance and upkeep of facilities without City contribution.

ASR has a solid timeline for development, particularly for the Riverside Adventure Center to meet Olympic timelines. ASR is committed to moving forward with housing, retail and hotels at roughly the same time.

The conceptual design envisions the northerly 85-acre open space as the Riverside Adventure Center that includes world-class aquatic recreation facilities featuring a whitewater course, wave lagoon with a surf park and boathouse. The Riverside Adventure Center features zip-line and rope courses, sport climbing walls, a dog park, amphitheater, and passive recreation areas. The southerly 41-acre Northside Village Center consists of a high-quality and pedestrian-oriented mixed-use hub, which includes a variety of housing types, a grocery store, restaurants, retail shops and a hotel. The design promotes connectivity and integration into the Northside neighborhood that incorporates the Springbrook Arroyo and a network of trails throughout the property. This system of meandering thoroughfares complements navigation, public access, and well-being.

World-Class Adventure Park for Active Lifestyle and Community Wellness+

The Riverside Adventure Center is open to the public and does not have an admission fee, with the exception of some sports activities. The Adventure Center promotes healthy and accessible outdoor activities for all age groups, including hiking, biking, bouldering, picnicking, and skateboarding. Visitors will have the option to safely engage in adventure sports that require a fee for such as white-water rafting, surfing and zip lining. The Riverside Adventure Center will be the largest, most sophisticated water-centric adventure park developer to date. A discount program will be devised and available for local users. The Riverside Adventure Center will also serve as a sports training facility for competitive sports in the youth, collegiate, national and international levels. Additionally, the center can be utilized by the Riverside Fire Department and other Urban Search and Rescue groups as a local training facility that would otherwise require them to travel to Blythe.

Passive Recreation Areas/Amphitheatre+

In addition to the active recreation and adventure sports activities, the Riverside Adventure Park features passive recreational areas where residents can walk along the Springbrook Arroyo trail, ride their bike, walk the dog, or simply enjoy leisure at the park. The development will include an amphitheater to serve as a venue for live music and/or performances.

Programming and Educational Development for the Youth +

The development anticipates creating a not-for-profit foundation to provide access to programming for Riverside’s underserved constituents. These programs include yoga instruction, performing arts, concerts, film series, fitness instruction, dining, as well as STEAM-based afterschool program, summer camp, and field trip programs for kids.

Training Facilities +

The Riverside Adventure Center hosts corporate team building events, group retreats, and offer training grounds for emergency personnel and first responders. The proposed trail within the project site that connects to the Springbrook Arroyo trail system facilitates a safe environment for community events promoting an active lifestyle and wellness, such as 5k’s, cross country running, and walkathons. The development will include an Adventure Center Hotel for athletes and park guests to enjoy nearby accommodations.

Los Angeles 2028 Olympic Connection +

Adrenaline Sports Resorts Collaborative is designing the Riverside Adventure Center to Olympic standards, in order to apply as a potential host to several LA28 Olympic Game competitions. These Olympic sports include whitewater canoe/kayaking, sport climbing, skateboarding, BMX Cycling, Surfing and Biathlon. These venues will be designed in collaboration with the respective International and National Sport Governing Bodies and will be available for World Cups, World Championships, X-Games, training camps and events leading up to LA28. Successful implementation and development of the project is not dependent on securing the LA28 Olympic Games.

A Village Center For the Community +

The project includes a mixed-use development on the southerly portion of the 126-acre site, which provides commercial, hotel/conference and residential uses that bring economic vitality to the City. Consistent with the NSP, the project includes a neighborhood commercial grocery store within the Northside Village Center, which will contribute to the selection of whole and healthy foods available to the local community. The residential component includes affordable units that add to the diversity of Riverside’s housing stock and aid in the state’s housing crisis. The development is designed for pedestrian-oriented retail uses that will be available to existing and future residents and visitors.

Summary of Exclusive Negotiating Agreement (ENA) terms +

The purpose of the ENA is to establish a framework for the negotiation of the Disposition and Development Agreement ("DDA"). The term of the ENA shall be six months with two possible 6month options to extend upon the request of the developer. Within fifteen business days following execution of the ENA by Developer and City, Developer is required to provide a $75,000 deposit for use by the City for costs incurred by the environmental and financial/economic consultant and outside counsel expenses as well for dedicated planning staff assistance. The ENA requires that the deposit amount be replenished though subsequent deposits in the amount of $50,000 whenever the amount on deposit with the City falls below $25,000 due to payment of authorized expenses. The City shall deposit such funds in an interest-bearing account. Within forty-five days of the effective date of the agreement, the Developer is required to provide a timeline of all relevant milestones for the Potential Project, including obtaining entitlements, utility permitting, and construction phasing. If the Developer is unable to perform, there are off-ramps listed in the ENA which may result in the termination of the agreement. The ENA also provides a process for the exchange of information between the City and Developer during the negotiation process so that the City and Developer have access to relevant necessary information during the negotiation process.

The ENA authorizes the Developer to access the property during the ENA period to conduct necessary studies as part of the Developer’s due diligence process and also requires that the Developer indemnify the City for damage or claims arising from the Developers due diligence actions.

The ENA reserves to the City to either approve or deny the proposed DDA and related land use entitlements and likewise does not obligate the Developer to accept the terms of the proposed DDA. Any such determinations will only occur after completion of CEQA and City Council consideration of the proposed project and DDA.

Contact