New Business Expansion Program for Small Businesses

Published: 01/16/2019

Small Business Support Series

The City of Riverside will launch a unique business expansion program to help small businesses learn the latest tips and techniques to grow their business. 

The Small Business Support Series is a three-month boot camp for businesses with less than five employees and less than five years in operation. Owners or their representatives will learn the latest tips and techniques in Marketing, Sales, Operations, Customer Service, and Finance. In addition to offering hands-on learning workshops, this unique cohort-style program will encourage  participants to openly discuss their challenges and struggles to collectively look for ways to solve common problems. 

“Businesses learn best from other businesses,” states Steve Massa, the Program Manager and Senior Project Manager for the City of Riverside’s Economic Development department.  “We know it is incredibly difficult to own and run a business. Research consistently demonstrates that most small businesses fail within the first five years of operation. We want to get ahead of this and help facilitate new ways for businesses to overcome struggles, but also learn where to turn for help.”     

Additional resources include, a one-on-one consultations with industry experts to further assist microenterprises and special incentives available to those who complete the program. 

Specific core deliverables will be:

  • An updated business plan
  • Market analysis study and Marketing Plan
  • One-on-one consulting  
  • Updated bookkeeping and bank – ready portfolio
  • Customer profiling and Sales Strategic Plan
  • Product and Business Branding
  • Expanded network of resources

small business owner


If you are a small business owner and you want to apply to participate in the Small Business Support Series, click below to complete the application.

Meetings will be held twice a month starting in February. 
Tuesday, February 12 and Tuesday February 26,
Tuesday March 12 and Tuesday, March 26;
Tuesday April 16 and Tuesday, April 30.
 3:00 PM – 6:00 PM 

Riverside Municipal Airport
6951 Flight Road, Riverside, CA 92504.
Parking is free.